I moved to Silicon Valley almost 8 years ago, all fresh-faced and eager. Even then, the conversation that there weren’t enough female-led companies was an active one, and over the last seven years it’s become more prominent — which I am grateful for. For the most part, though, that’s where it stays. People talk about it.
You are a startup founder, or an early hire at a company that is lucky enough to be growingâ€Šâ€”â€Šfast. At first, hiring was easy because you tapped your network, but now, as the focus starts to shift towards scalability your team must deal with a term in startup-landia that is oft shuddered at:Or, get snazzy, take a page from Googleâ€™s playbook and call it People Ops.
You may be part of the Independent Class, ifâ€ŚYou may or may not earn most of your income as an independent contractor, but if you have chosen to hone the skill set of self-startingâ€Ś youâ€™re well on your way. This is even more true in the case of the Independent Class. As the world of work changes and more traditional jobs go the way of the dinosaur (and with them a predictable monthly income, insurance, and benefits), we will see two groups emerge, in stark contrast.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".