Like many 11-year-old girls, Sarah Richardson dreamed of owning a pony. But unlike most 11-year-olds, she got her pony by presenting a well-researched business plan, complete with costings for feed and potential savings that could be made – to her parents. “My dad was so taken aback by how detailed my plan was that he gave in,” she recalls. And so stables were installed and a pony was chosen to join her guinea pig as the second family pet.
A company’s culture can be hard to define. It can entail anything from how people speak to their colleagues and how conflict is dealt with to how late people stay in the office and how much collaboration versus competition there is. But it’s also interlinked with what the company stands for. For many entrepreneurs, it’s important that they’re able to look at their company as it grows and know that it’s reflective of their personality and mission.
In the mid-1990s, when Tesco’s then-chairman Lord MacLaurin was given a presentation about the supermarket’s new loyalty card programme, he told the team working on it that “what scares me about this is that you know more about my customers after three months than I know after 30 years”. Officially launched in 1995, Tesco’s Clubcard was a game-changer when it came to customer loyalty and the use of data.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".