Summer is not the time for pumpkin anything. At least two weeks ago, a friend posted a very disturbing image online: a six pack of beer, each bottle emblazoned with the word PUMPKIN, orange font of course, above a buxom orange gourd. This was barely the cusp of August—still prime time for beach-going, burger grilling, Hawaiian shirt wearing. I was sweating all the time. My air conditioner was going full blast and my apartment was still hovering at 80 degrees.
Every morning of 2012, I woke up in a large two-bedroom house in Charlotte, North Carolina, opened up my fridge, and pulled out a jar. I had memorized the ratios I measured out each night: one part oats to two parts milk, a teaspoon of maple syrup, a few shakes of cinnamon, a tablespoon of some expensive and high-fiber seed like chia or flax. I’d stir it and top it with nut butter, then let it all soften overnight.
You already know that Game of Thrones beer exists. You also know that Sunday night is an excellent occasion to crack open a bottle of wine and settle into some real dragon-laden, Iron Throne shit. You also know that television franchises love to make money, so the fact that Game of Thrones wine is now a thing shouldn't shock you.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".