Today is Halloween — a day of wearing masks. This got me thinking about the invisible ones that we mostly wear during the other days of the year. To know yourself physically, mentally, or even spiritually is a form of unmasking. Knowledge is power, and that's what we're here to help you with. But firstly, who are we?
It's one that moves from an upward, external energy to an internal focus. I therefore found it interesting that many of the top articles on our website this month reflected this shift in our readers. You have become curious about self-care in September. More specifically, you were most interested in diet and brain health. How, for example, can the keto diet increase memory and reduce mortality? And how do you keep your brain healthy as you age? Your inquiring minds wanted to know.
With the seafaring-themed playlist on full blast and drinks in our hands, we rounded the corner of the protective breakwall that shielded the marina from the waves of the Channel. Ten minutes prior, the weathered owner of the boat company had warned us of the choppy conditions awaiting us. I dismissed him. Our MNT editors are, after all, built of wisdom and curiosity. What is more, we're familiar with motion sickness remedies. Surely, we could handle a few waves on a sunny day.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".