Brrr! Winter is fully upon us, which means bringing out the heavy coats, rain jackets, boots and warm blankets for everyone in the family. But what about our pets? Most people, especially in temperate California, assume that our pets don’t need anything extra in the wintertime, that their fur and common sense is enough to protect them. But that’s often not the case. For dogs, it’s important to consider their fur length, size and breed mix.
Pop quiz: How are those New Year’s resolutions coming along? Not to worry — there won’t actually be a quiz at the end of the article. But let’s just say, the loftier and more aspirational the resolution, the more likely we end up feeling overwhelmed and give up on our plans entirely. But what if you could make a significant positive impact for animals, the environment and your own health simply by taking a few easy steps and making small changes every day?
For most of us who chose to make California our home, the state’s progressive policies are what make it a great place to live. California has always been on the forefront of important issues, including environmental protection, equal rights and animal welfare. In 2008, Californians overwhelmingly passed Proposition 2, the landmark legislation regarding the cruel confinement of some farm animals, despite facing well-funded opposition by egg producers and other agricultural industry groups.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".