Ready to get your certification or credentialing exam out to your members? Recruiting beta testers can help identify trouble spots, so long as you have enough testers—and offer them a few shiny incentives. That’s a lesson that CompTIA, an association of information technology professionals, has learned through its exam development process. This week, for instance, it put out a call for beta testers for an updated version of the cloud-computing certification exam it released in 2013.
“Our heroes tend to be orphans,” Zinzi Clemmons writes in her debut novel “What We Lose,” and the more you look the more the literary universe seems all but built by them. They stretch from Beowulf to Batman, from Tom Sawyer to Harry Potter, Pip to Oliver Twist and Jane Eyre to Anne of Green Gables. Writers love imagining literary orphans because they arrive in the story pre-conflicted; they’re carrying something that’s tested their mettle early.
Companies and associations seem to increasingly recognize the importance of diversity and inclusion. However, that doesn’t always mean that they’re good at putting that recognition into action. For example, a recent survey conducted by Salesforce reports that while 80 percent of professionals and business leaders say they have a responsibility to think about making an impact on society beyond profit, only 36 percent say their own companies are working on that.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".