InfoComm International, an association representing the audiovisual industry, last week renamed itself the Audiovisual and Integrated Experience Association. The change gives it a snazzy acronym: AVIXA. But more importantly, its leader says, it signals the result of a years-long process to expand its reach and address a question many associations are forced to contemplate: Who should be included as a member, especially in an industry defined by rapid change?
There’s little question that associations can always stand to better communicate their missions. Whether that means you ought to Shark Week-ify that mission is another matter. The matter comes up in light of a story last week in the New York Times about how nonprofits are increasingly looking to professional marketing firms to spread the word about their work.
By Loung Ung280 pp. ; Harper PerennialChronicling the horrors of Cambodia's genocidal Khmer Rouge regime,focuses on Loung Ung's harrowing trek from a privileged daughter to a child soldier under Pol Pot. Director Angelina Jolie, who adopted her son Maddox from Cambodia in 2002, shot the film version on location and co-wrote the script with Ung, including unflinching depictions of labor camps and mass murder. But the brutality of the original memoir is hard to imitate, mostly due to Ung's voice.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".