A picture is worth a thousand words, which is why when you get a group of them together – man what a story you’ve got. The business of storytelling is at the heart of every creative piece of artwork you will ever see – the artist certainly has a story as to why he or she created what they did – for else why would they spend the time? I just returned from a trip to Philadelphia and a visit to the Philadelphia Museum of Art.
I offer good prices. I offer the best customer service. I’m reliable. I’m trustworthy. I know my stuff. I help my clients. I’ve been doing this a long time. I’m a master of my craft. I’m sure you are…but you mean to tell me that’s all you got?! WTF? You can probably find thousands, if not millions of business people who can tell you all the reasons to do business with them, and they may all be legitimate.
It’s what we all want – to be seen, to be heard and feel valued – three basic human needs. So what’s the best way to fulfill the need for you and your business, or nonprofit? It’s pretty simple – unpack your story and get ready to receive. Who out there doesn’t want to receive more customers, more profits, more donors, greater visibility? There’s nothing quite like a great story to engage, attract and motivate others to take action. Give value, others respond. Are you in business to live on an island?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".