About 55 years ago, two doctors discovered something unusual about the people of Roseto, a small town in northeastern Pennsylvania's slate country. Heart disease was rare. So was early death. The people seemed to live forever ... well, at least years and years past the national average. The men mostly worked in the slate quarries, inhaling rock dust and toxic gases. Many smoked Parodis, those anisette-soaked cigars that look like blackened, arthritic fingers.
Frank Di Ionno is racing through the mountain roads outside of San Bartolomeo, Italy, like a young Mario Andretti. He is 67 but has the energy and sense of immortality of a man one third his age. I look over at the speedometer. It bounces between 110 and 120. I realize its kilometers but it sure feels like miles per hour to me. I am in the passenger seat, belted in. I notice Frank is not. I understand that. I admit I don't normally belt up when I'm driving, either. We both ride motorcycles.
On the instep of Michaela Tevlin's right foot is a modest tattoo. It simply says, "Life is good." The script is in her late brother's handwriting with the words taken from a paper he wrote at a Kairos religious retreat while at Seton Hall Prep. "I had it done a month after he died," she said. The inscription is a constant reminder of her brother's spirit and the way he embraced his family and friends.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".