WE LIT OUT in a spring snowstorm, flakes fat as butterflies spattering the windshield, the highway hissing with slush. By sundown we were galloping into Utah, our tracks back in Wyoming vanished under white. We hooked off I-70 at the ghost town of Cisco and curled down to the Colorado River, silver under the starlight. Hooting with glee, we dropped the windows and let the warm evening air wash over us.
“This is my last expedition.”My wife, Sue Ibarra, was driving me to the small airport outside Laramie, Wyoming, as she had dozens of times before. It was dark, and the lights of the little prairie airstrip were shining like stars. “You know how many times you’ve said that?” Sue’s long, dark hair was tied in a loose ponytail to one side. She laughed and wiped away a tear. “Really,” I insisted. “I’m getting too old for this.” Download the Audm app for your iPhone to listen to more longform titles.
Another car blows by. I drop my arm and fold in my thumb. The driver didn't even look at me. He was staring down the road as though he saw something so interesting out there he couldn't take his eyes off it. It's a common response: I'll act like I don't see him so maybe he won't see me so I won't have to think about him standing there in the cold while I fly right past. The emperor's new clothes in reverse. I understand. Nobody likes to feel guilty. Or maybe he doesn't feel guilty at all.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".