There are more than 1,000 places on UNESCO’s World Heritage List and it should probably come as no surprise that there is a strong correlation between this list and the list of the most Instagrammed places on the planet. Sites like Machu Picchu, the Pyramids of Giza and Granada’s Alhambra and the Taj Mahal are incredibly photogenic and it is no surprise that they appear so frequently on social media.
“You start with the story and the passion to tell the story. Get to know your audience and understand what they want to hear,” said author of book on pocasting Davy Sims when discussing the first step to creating a podcast. You will quickly settle on the format that works best for you and your listeners. “Interviews are powerful and the simple one-on-one interview show like Marc Maron’s WTF is a key podcast form,” said The Guardian’s Jason Phipps.
In my view, it is a very personal thing; some like people-watching on crowded seashores, while others do not want to see another soul to spoil their beach reveries. Others want fine, powdery sand so they can share those ideal moments on Instagram while others love the feel of firm pebbles beneath their toes. Some people want to build castles and moats while others are happy to enjoy the shade of a palm tree in which to read a gripping book.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".