TURN THE CLOCK BACK TEN YEARS, and the environment was at the top of the agenda for travel buyers in many large firms. Along came the global financial crisis and suddenly corporate survival and cost-cutting were far more important. Now that the global economy has recovered to some extent, both travellers and travel managers are saying that being green is again rising up their agendas.
HOTEL BILLS ARE OFTEN LIKE MICK JAGGER’S FACE: they both contain many lines and the signs of expensive living. Handling hotel expenses can be one of the biggest headaches for travel managers, trying to separate room rate from food and beverage, tax from wifi, and in-room movies (ahem) from morning newspaper costs. A fragmented supplier-base does little to help. So how can companies best manage their hotel expenses?
The fanboy who queues for days in the rain outside an Apple Store to be the first to get his hands on a new product. The girl who has a Coca-Cola logo tattooed on her lower back. The grandfather who still splashes Brut aftershave all over, 40 years after boxer Henry Cooper made it cool. All are examples of people who have fallen in what is now being termed “brand love” – being as enamoured of a company and its products and services as you are of a partner or best friend.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".