Purity Organic is getting in the sparkling water game. In a press release yesterday, the San Francisco-based organic beverage company announced a new four-SKU line of fruit flavored sparkling waters as the latest addition to its product family, which also includes coconut water, juice and RTD iced tea.
Back in 2011 when Grady Laird first got into the cold brew coffee business, he spent as much time educating consumers as he did making product. “When we first started, everyone thought we were beer. Nobody knew what cold brew was,” said Laird, co-founder and CEO of Grady’s Cold Brew, speaking with BevNET from the company’s production facility in the Hunts Point neighborhood of South Bronx.
Welch’s, the food company best known for its grape-based products, is breathing new life into its stagnant fruit-flavored soda line. In a press release last week, the Concord, Mass.-based company announced a partnership with Global Beverage Corporation, an independent company that was created to lead an expansion of the Welch’s soda line with new flavors and formats. “Working with Global Beverage is an exciting opportunity for our business,” said Welch’s CEO Brad Irwin in a press release.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".