Almost three years ago now, I wrote a raw and heartfelt clarion call for Telegraph Men, reflecting on the tragic suicide of my mate Nobby. Entitled ‘Why does no one care when boys fail at school and middle-aged men kill themselves?’ it became the most-shared article I’ve ever written here. Yesterday, TV personality Zoe Ball opened up in a similar way, reflecting on the suicide of her partner, film maker Billy Yates, who took his own life aged 42.
There was a time, not so long ago, when Viagra was the drug of choice for impotent middle-aged men who needed a little help rising to the occasion. But more recently, there has been a surge in young British men in their 20s experiencing erectile problems. This conclusion is increasingly being reported by the UK’s leading psychosexual therapists, including Angela Gregory, a sexual and relationship psychotherapist who treats men with erectile dysfunction at Nottingham University Hospitals NHS Trust.
Look out your window – is that a blue moon rising over February 29th? No, something even rarer has occurred: an advertisement has been made where men actually get to feel great about being a man. In the three-minute ad, by men’s grooming brand Harry’s, an alien lands in a forest, where he encounters a boy, who touchingly teaches the extra-terrestrial how to be a man.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".