Things get off to a slightly rocky start when I join the conference call with CA Technologies president and chief products officer Ayman Sayed. That’s because the perception of CA, I suggest in my bold opening gambit, is that it’s a moribund company, dependent on a regular infusion of fresh blood from acquisitions and a cash cow mainframe software legacy. A pause. “When was the last time you looked carefully at the company?” Sayed asks. A little while back, I confess. Another pause.
“Digital transformation” is one of the buzz phrases of our time and you hear it wherever business and technology conference delegates gather. It started to gain momentum in early 2014 and since then it has embarked on a graceful ascent, as Google Trends shows here:But even today you could ask five people to define digital transformation and receive six significantly varying responses. That’s because it has become an umbrella term and because companies of all sorts want to attach themselves to it.
At technology conferences around the world there’s often plenty of talk of ‘velocity’ and ‘the need for speed’ but in the case of Formula 1’s Mercedes-AMG Petronas Motorsport team, going faster really is of the essence. The circus that is F1 today sees cars travelling at up to more than 200 miles per hour on twisting, turning circuits that place enormous demand on precision engineering and driver concentration and control.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".