It’s funny how sometimes the idea for an article starts from a personal concern. After being so many times referred to as a ‘mature woman’ by family and friends (this is the label you get when you are over 60 years old), I started thinking about this notion of maturity. What makes me (or should make me ) a ‘mature’ person? It is not my intention to give an answer here, but this navel-gazing led me to wonder what maturity means for a whisky.
When it comes to fruit, apples (and pears to a lesser extent) are the stars of autumn. Each of us has childhood memories of biting into a juicy apple on our way to school, or salivating at the freshly baked apple pie made by granny for afternoon tea. In Normandy, where I was born and grew up, we were rather offered a glass of freshly pressed apple juice or ‘new’ apple cider, even as kids.
Salads might be the last kind of dish you would ever think of pairing with whisky, and it is true that vegetables don't offer easy ‘bridges’ with whisky. But matching is no easier with wine, or any other alcoholic drink. It all depends on what you put in your salad. If you mean only green leaves, it will be difficult to find any exciting combinations with a single malt. We need to look at the concept of ‘mixed salad’ – a genuine springboard for the chef's fancy.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".