Marty Swant on Muck Rack

Marty Swant

Verified
Brooklyn
As seen in: MSN, The New York Times, Yahoo Entertainment, Forbes, Reuters, ABC News, Adweek, Associated Press, Big Technology, Fast Company and
Freelance writer covering tech/ads/policy with articles in @nytimes @Inc @VentureBeat & @fastcompany ✍Past: @Digiday @Forbes @Adweek @AP 📱Signal: 929-399-6544

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Articles

Apple's WWDC Reality: Scaled Down AI Ambitions As The iPhone Remains Dominant

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By Alex Kantrowitz, Marty Swant 
| Big Technology
When Tim Cook takes the stage at Apple’s developer conference in Cupertino today, he’ll be leading Apple through yet another moment of transition. It will be Cook’s last WWDC as CEO as he makes way for incoming leader John Ternus. And it’ll be the second WWDC in three years to promise AI improvements to Siri and iOS as Apple transitions into its artificial intelligence era. For Apple, the stakes to get AI right are high, and the headlines will likely overreact to what’s announced.
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The Token Reckoning is Here and It’s Not What You Think

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By Alex Kantrowitz, Marty Swant 
| Big Technology
In June 2025, OpenAI CEO Sam Altmanwrote that “Intelligence too cheap to meter is well within grasp,” predicting that as “datacenter production gets automated, the cost of intelligence should eventually converge to near the cost of electricity.” Exactly a year later, AI costs are starting to look less like cheap intelligence and more like an AC bill in the middle of a heat wave.
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Technology Is Outpacing the News Cycle. Mostly Human Is Building a Media Model to Keep Up

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By Marty Swant 
| inc.com.
Laurie Segall’s new deepfake series with Paris Hilton is her latest proof point for a portable IP approach to journalism. Long before creator-led journalism became a media-industry trend, Laurie Segall already left the newsroom. A longtime tech journalist, Segall spent a decade at CNN before leaving in 2019 to co-found her own media company. Even back then, she noticed the tech stories she wanted to tell didn’t always fit within the formats and timelines of traditional TV.
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