Laurie Segall’s new deepfake series with Paris Hilton is her latest proof point for a portable IP approach to journalism. Long before creator-led journalism became a media-industry trend, Laurie Segall already left the newsroom. A longtime tech journalist, Segall spent a decade at CNN before leaving in 2019 to co-found her own media company. Even back then, she noticed the tech stories she wanted to tell didn’t always fit within the formats and timelines of traditional TV.