Subscribers to Sleep Savvy Share Questions, Thoughts and Even Poetry 10/14/2016 by Mary Best Leave a Comment BY MARY BESTSleep Savvy FREQUENTLY receives emails from readers who want to comment on a story, ask a few questions or share an idea. Here are a few recent ones:Question:“I have been reading Sleep Savvy for many years and quite often I see articles that I would like to run for advertising for my own store. Is this possible? Can I reprint them or put them on my web page?
This month marks an important milestone for me because 30 years ago, I began my career in publishing. Fresh out of graduate school with a master’s degree in American history, I landed a position as assistant editor for a magazine—after five nail-biting weeks of waiting. When the editor finally called to tell me I had the job, he explained he was hiring me because “you don’t know anything.”Which was true. I didn’t know the first thing about magazine editing.
It’s a story you’ve heard many times: I realized earlier this year that I wasn’t sleeping well and finally admitted that I needed a new mattress set. Even though I am well-versed in the process—assess my preferences, rest-test a selection of beds and make a decision based on comfort and affordability—I wasn’t looking forward to it. Like most shoppers, I was afraid of making an expensive mistake. But my back and exhausted self convinced me it was a risk worth taking.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".