For an emerging restaurant chain, attracting the attention of a large multiconcept franchisee can validate the brand. But be wary about losing control of your concept, says Darrell Johnson, CEO of Frandata, a franchise business research and consulting firm: “A powerful franchisee has an outsized voice, and will have for years to come.”Not that he’s down on large franchisees, who can enable fast growth and even help refine operating systems.
4,000 members of 103-year-old fraternity to aid homeless, uphold fraternity’s principles of brotherhood and service during the conclave in Detroit. It’s a good bet some of the 4,000 members converging on Detroit for Phi Beta Sigma’s international conclave Tuesday through Sunday will scarcely recognize the downtown that last hosted the meeting in 2001. But then, that’s largely the idea behind the fraternity’s return.
William Pickard, CEO of Global Automotive Alliance, offers tips and tools for anyone seeking next levels of success in an instructive, genuine and sometimes humorous mannerThe interview had just begun when William Pickard turned his attention to a youthful restaurant employee who had come to the table to check on his guests. After giving assurance all was well, Pickard asked him about future career plans.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".