“It really is a help to have been born with hospitality in the blood. My father owned and managed a small bed-and-breakfast back in The Bahamas. I must admit that from the start I always vowed I would never, ever follow him,” laughs Kristen Whyly, resort manager of Four Seasons Resort O'ahu at Ko Olina, Hawaii. Famous last words.
“I am not a politician. I am not a hotelier. I am simply a businessman who got into the hotel industry via my then-girlfriend, now my wife,” said Mickael Damelincourt, managing director of the 263-room Trump International Hotel Washington, D.C.With an international business degree, it is not surprising Damelincourt does everything against the industry norm. “When we started hiring our 450 associates, we did not contact hotel schools or other properties,” he said.
"I can hire a model for $5,000 but then Instagram does not get nearly as many likes," says Sharazade Kirton, digital marketing manager of the Mandarin Oriental Miami. She posted a stunning view, with no people, and got 397 likes; the same post, with a model posing in front, received 198. Interestingly, food does not do well either, unless it also has a stunning view – a posted breakfast got 240 likes, but the same meal with a view behind it garnered 343.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".