In a few weeks I will be riding in a motor coach heading towards the north woods of Michigan’s Upper Peninsula. Aboard will be 35 other women who want to dog sled and snowshoe through Tahquamenon Falls State Park. The trip will involve four travel firsts for me: transport in a motor coach, a large group, women-only, and dog sledding. Thoughts thrash through my head while anticipating my dog sled journey. I think of the advantages firsts.
Where have you been? That’s the first thing I want to know when I meet people. What were the moments you most remember while traveling? How did travel change you? However, I live in a part of the world where most social encounters begin with a person’s name, their occupation and place of residence. It’s awkward to fit my travel questions in. People are suspect. Why do I want to know this? These people have retained some semblance of a private life. People are hesitant.
This year I will be using the train more as a metaphor than a mode of transportation. Passenger train systems are limited. Many of the places I wanted to travel via train were either not on the route map, too expensive compared with other modes of transit, or took so long to reach that it was unmanageable. That’s not to say that this is the end of the line for me traveling by train. I have been a train enthusiast for most of my life.
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Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".