Thursday morning on November 9th, Chair 1 at Mammoth Mountain started spinning. Just a few hours earlier a handful of tents had been pitched in the liftline beneath the dark Eastern Sierra skies–eager individuals ready to start their winter without regard for overnight freezing temps. As daylight moved over the mountains and began to warm the air, the line-up grew steadily in anticipation of the chair roaring to life at 8:30am, officially kicking off the season at this legendary resort.
Travis Rice has always been one to break trail. He has defined his presence in snowboarding by being on the forefront, whether with the terrain he rides, the tricks he does, and of course, the movie projects he creates. For the past eleven years, beginning with the release of The Community Project, snowboarders have eagerly awaited each film that has captured the lucid cold weather contemplations of this Jackson Hole native.
words by Mary Walsh, photos by Yosh and HuggyIn a sea of choices, it can be challenging, if not impossible, to determine which snowboard is the right one for you strap into. That is why SNOWBOARDER Magazine created The Blackboard Experiment, to shine a light on some of the season's best freestyle snowboards in hopes that when you head to your local shop, you can find a deck that fits your riding, regardless of whether you're sending 50-footers or hotlapping the old guys' line.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".