Whether they are selling clothes or computers, retailers need to convince customers to buy their products. “The challenge is there is no single approach that works for every customer or brand,” says Kim Saxton, clinical associate professor of marketing at the Indiana University Kelley School of Business. “You have to know your customer base and what motivates them.”Fortunately for businesses, the internet is making that simple.
If you’re still forking over cash to pay back your co-worker for your share of last week’s lunch, you might want to get with the times. A growing number of apps are making it simple to instantly transfer money electronically to others with what are called person-to-person, or P2P, payments. “What we’re seeing is a major once-in-a-lifetime change,” says Stuart Sopp, CEO of Current, a debit card for teens that also allows digital P2P payments.
Fortunately, not too many people have to get by on the federal minimum wage. Only 2.7 percent of hourly workers made that little in 2016, according to the Bureau of Labor Statistics. That’s partly because 29 states, plus the District of Columbia, have minimum wages that range from $7.50 to $12.50 per hour. However, even at $12.50 an hour, workers end up with only $26,000 before taxes and after a full year’s work. Start with a positive plan.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".