What’s it take to launch, and then grow, a successful career in journalism? Last week, Joanna Saltz, Site Director at Delish.com, and Neha Gandhi, Vice President of Editorial Strategy at Refinery29.com greeted a room full of eager whippersnappers to finally get to the bottom of what it takes to work your way in and up. Read on for some of their (formerly) best-kept secrets.
SANDOW, whose portfolio includes Fred Segal and luxury titles NewBeauty, Worth, Luxe Interiors + Design, and Interior Design is seeking a stellar fall (September-December) intern to assist with corporate communications (internal/external) and magazine PR. In addition to working with a great team, there are amazing perks including $5 manicures and massages. We’re looking for a self-starter with strong writing and editing skills, plenty of ambition and a love for magazines, design and beauty.
As anyone who regularly visits Ed’s site can attest, a magazine editor’s job entails so much more than just writing and editing. Part of the position, especially in beauty, fashion, and lifestyle departments, involves attending (or at least RSVP-ing on your supervisor’s behalf to) events—from introductory meetings with PR reps to lavish award ceremonies. Now, don’t misunderstand Ed: it’s not all schmoozing and swag bags; stopping by these gatherings is just part of the job.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".