I am amused when I call a business and reach a recording that promises my call will be returned at the person’s earliest “convenience.”I suspect they meant to say they would call at their earliest “opportunity.” By choosing the word “convenience,” they may as well have said, “I’ll call you back when it suits me.”Misnomer aside, their choice of “convenience” highlights a bigger issue of apparent self-centeredness creeping into corporate culture.
Show me a business owner who has forgotten why they chose their first location and I will show you a person with a serious memory problem.Last month’s column discouraging language redundancies notwithstanding, I concur with the wisdom of every real estate agent you’ve ever met who surely told you these decisions fall on three factors: location, location and location.Aside from the time invested in looking at properties, there were myriad other considerations that went into location...
As I pack for our pending kitchen renovation, I wonder why can we never find electrical adaptors or birthday candles when we need them? I now see that we have dozens of each.Despite our best efforts, my family has more stuff than we need, inspiring this column about communications excesses. Redundant phrases are so ubiquitous, we are desensitized to the extra words that clutter our speech and writing, especially in our business communications.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".