Now, MacAskill has come out with footage of what he calls "one of the biggest challenges I've ever had on my bike." In a new video sponsored by the cycling clothing brand Endura—the same company that partnered with MacAskill on his previous viral videos—the Scottish mountain biking legend hikes to the summit of Mount Kilimanjaro. More impressively, he and his team spend part of the snowy climb lugging bikes on their backs, having hidden them about halfway up the mountainside before setting out.
It’s a dangerous setup for obvious reasons. The uneven pavement is one. Cyclists who stick to the lane’s concrete side risk tripping their wheels on the curb, while those on the asphalt side must ride precariously close to car traffic. The lane isn’t buffered, meaning that there’s no paint indicating any extra space for cyclists beyond a simple dividing line. (Learn how to safely ride on the street with The Complete Book of Road Cycling Skills.)
“We started brainstorming: What could we do, in a lighthearted way, to protest this and also be constructive?” says Don Palermini, North American marketing manager for Santa Cruz. “This is what we came up with.”RELATED: This Montana Senator Wants to Tax Every Cyclist Who Visits the StateThe program—called, cutely, the “Oregon Trail Tax,” after the classic computer game—starts on September 9 and will continue through the end of the year.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".