McLaren chiefs have confirmed they are “working on a plan” to go racing with the new Senna supercar, providing a series can be found for which it would be eligible. The 789bhp, 590lb ft machine was conceived as a road-legal track car with the intention of making it the fastest McLaren yet around a circuit.
You have to admire McLaren Automotive’s chutzpah. For a business not yet a decade old to risk naming its latest car after Formula 1 legend Ayrton Senna requires huge confidence in your product. The name, bestowed upon the £750,000 supercar seen here - in exclusive Autocar pictures - ahead of its public unveiling at next month’s Geneva motor show, is definitive. If you give your car such a highfalutin name, it jolly well had better live up the hype: you won’t get a second chance.
On the face of it, the Adidas Gazelle and Puma Suede don’t have much in common with the Porsche 911 and Cayman. For Porsche CEO Oliver Blume, however, the demand for specialist retro-styled goods such as training shoes and vinyl records gives him cause to be optimistic about driver-focused sports cars, the kind of which his company excels in.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".