No doubt, 2018 is a year in which local news publishers are focusing on reader revenue, whether that’s membership programs, paywalls and subscriptions, or something more creative. So why is LION, a nonprofit supporting local independent online news organizations, launching a program that will help publishers launch and grow advertising sales programs? The short answer is that no single method will make a local news business sustainable. In most cases, it will take a combination of revenue streams.
Consciously or not, editors are already involved in news organizations’ revenue strategies. It’s time for them to be more intentional about it. First, let’s just say upfront that “tear down the wall” analogies are inadequate. There should be a large, immoveable force between the sale of advertising and the newsroom’s judgment about what kinds of stories are covered, how they’re covered, and the staff’s ability to pursue them.
Local independent online news publishers are reaching out to readers in the wake of Facebook's decision to "remove news from its News Feed," warning them that they might no longer see breaking news and accountability journalism on crucial matters in their community. Many are using it as an impetus to sign readers up for direct notification of local stories via email newsletter.
@kenkrayeske I mean, why WOULDN'T there be? But of course it would be met with the inevitable "Trump is the real enemy" stuff, when primaries should be a healthy part of the process in a single-party dominated state. (Hint, hint, Connecticut.)
How is it not INSANE that Menendez is seeking re-election and that no Democrats inside New Jersey our out are calling on him to not? There can be a wide gap between mistrial and even "not guilty" and ethical behavior for an elected official.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".