Bupa Global, the international health insurance arm of Bupa, announced the appointment of Jonathan Quach to general manager of Bupa Global Asia Pacific. Quach previously led business development for Bupa Global Asia Pacific, focusing on engagement and sales in the wealth management channel in Hong Kong and Singapore. Prior to this, he held senior leadership roles with businesses AIA, Zurich and Friends Provident International.
Formula One’s director of marketing Ellie Norman, reportedly said that the new logo originated from fan feedback and would be “easier to work with” on mobile and digital platforms. While the management at Formula One was positive about the new logo, fans however, commented that there was no need to change a perfectly fine logo and that the new design seemed simple and rushed. We ask branding players what they made of the drama between the two well established brands.
Airbnb has dedicated at least US$100,000 in digital ad placements to promote listings in places such as Haiti, El Salvador and African countries. The move followed recent claims and allegations that US president Donald Trump had termed these locations as “shithole countries” which emerged during a recent meeting discussing the Deferred Action for Childhood Arrivals (DACA) program and immigration. However, Trump has since posted several tweets denying that he made the derogatory remarks.
After a few odd ceremonial introductions – which included opera, Michael Jackson karaoke and the Chinese National anthem (a bold move in Hong Kong’s political climate) - V Combat gets off to a strong start in Hong Kong #VCombat#AsianMMAhttp://sumo.ly/1QW6
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".