Three summers ago, I started a personal reading tradition. I decided to take the 90+ days of June, July and August to delve into longer, more challenging books. My goal was twofold: 1). to take advantage of the longer days and relaxed work schedule that comes from working in the public school system, and 2). to actively guard my brain against the mindless fare offered at cinemas or on television during the muggy months.
When Book Riot editors informed contributors that we could apply for press credentials at 2017’s BookCon, I was thrilled. After taking place in Chicago last year, this year’s BookCon was back home at the NYC Javits Center June 3-4. I’d never been to Book Expo or BookCon before and had no idea what to expect. My naivete was exposed when I discovered I didn’t even understand the difference between the two.
A few days ago, a friend flying to Texas for the weekend texted me to ask for a book recommendation. “I need your help!” she said. “Airport reading…for a beat-down mom with no alone time and constant interruptions. Needs to hold attention, move along and be easy to pick back up. GO!”The request gave me some anxiety because 1). That’s a lot of loaded criteria, 2). I am not a beat-down mom with no alone time, and 3). What holds my attention easily might not do the same for someone else.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".