When people create project plans, requirements, and other documents they often use a template. A template makes things easy. The author can fill in the project name, the date, who they are, the stakeholders, the technical team, the dependencies and the risks. At some point the author has to fill out the big box in the middle about what to actually do, but it’s easy enough to put in some fluff and click save. It’s even easier with tracking tools like Jira, LeanKit, or Pivotal tracker.
Most of the people reading this will be familiar with the idea of “management by butt in seat time.” That’s where the manager cares when the workers get into the office, how long their lunch hour is, when they go home, and how long they spend at the water cooler or in the rest room. That’s not exactly the best way to manage knowledge work. Indeed, you’ve given a little rant at the water-cooler, or, if you are less safe, in the car on the way home, on how terrible a practice this is.
Perhaps you go to a department or company all-staff meeting. The VP of engineering, or perhaps the CEO, talks about...the new imperative for the company. The next two years will be the most challenging the company has ever experienced; the need for new features and products is more insatiable than ever before. Then, toward the end, sandwiched between two demos, he says, "And the way we are going to get there is through a test automation strategy." You turn to your boss and mouth: "What? How? Really?"
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".