Time to polish that résumé, marketers. The business is shifting amid rapid change, and jobs that were considered experimental a few years ago are now indispensable. Career paths are being disrupted midstream, and both brands and ad agencies are recalibrating talent for the next generation of marketing.
Many modern IT leaders are fascinated with virtual reality (VR), but they’re also cautious about investing resources too early. Marketing opportunities in VR could speed up the timeline, however, and put pressure on CIOs to ensure they are leading the charge to blend marketing and VR with proficient technical underpinnings. “CIOs can help marketers anticipate the implications of the technology,” says Thomas Husson, vice president and principal analyst at Forrester Research.
Snap faced the music in a new and very real way this week. The company’s first earnings report, after going public in March, disappointed investors and fell short of expectations on almost every metric. The makers of Snapchat reported a $2.2 billion loss in the first quarter on almost $150 million in revenue and user growth slowed to its lowest rate in years. Shares took a nosedive and remain down by more than 20 percent at the week’s end. [ Related: Snap soars on IPO, now what? ]
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".