It’s not what you know, it’s how you go about itI’m professionally obliged to say this from the outset: I’m not joking here. Wine has a vast array of jokey articles, essays, even whole books devoted to “faking it.” In fairness, some of these efforts are witty and take deadeye aim at wine’s always-lurking pretensions. Most such skewering efforts are, however, predictable and/or limp. What am I serious about here?
Cleveland Indians owner Bill Veeck brought him into the major leagues – signing the American League’s oldest rookie, 42-year-old Leroy “Satchel” Paige, on July 9, 1948. But Paige was far from an unknown quantity. By that point, Paige – before ever appearing in a major league game – had crafted his legend. On Feb. 9, 1971, Paige changed history again when he was nominated for the Baseball Hall of Fame – culminating in his June 10 election by the Hall’s Committee on Negro Baseball Leagues.
Matt Kramer’s newest book is not a lineup of tasting adjectives. If it were, I would never have read it. Instead, I found True Taste: The Seven Essential Wine Words to be an important contribution to the current push — in the vein of recent pieces like “The Wrath of Grapes” — to rethink how we ascribe value to wine. Like many oenophiles these days, Kramer is tired of watching contemporary wine critique morph into some kind of pretentious thesaurus.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".