I upgraded my phone recently to the iPhone X because the battery life on my 6 was going to hell and I wanted a shiny new toy. I wasn’t expecting the phone to change my life or anything — it is only a phone after all, not a cure for what ails us as a society. As an online retail analyst, I figured I was going to use the phone to test out retailers’ newfangled ways of reaching shoppers. Instead, I mostly use it to take pictures of my girlfriend’s dog. This is Roxanne.
The end of a year has a way of reminding us about the things we haven’t done, about our own personal flaws that need correcting and the things we’d like to do to remedy our own perceived shortcomings. So what do we do? We charge into the new year making resolutions in the waning moments of the old one, determined to shed our old selves and leave the flawed version behind and start anew once the calendar flips. Why one can’t just do that on a month to month basis is beyond me.
Spend ten months training to knock something off your bucket list and inevitably the nerves are going to set in and they’re going to set in early. That’s how I found myself up at 3 am on the morning of the Chicago Marathon, freaking out over checklists and doing hip stretches despite the fact that I had laid out everything I needed the night before and I wasn’t going to start the race for another five and a half hours. So it goes.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".