It’s the dawn of a new employment era. After years of viewing frontline employees as a cost center, retailers now increasingly recognize them as critical brand ambassadors in the dog-eat-dog battle for customer loyalty. With an economy at full employment, shifts in consumer attitudes toward in-store experiences and new waves of in-store technologies, multiple streams are converging to drive a change in how retailers manage and invest in their staff to deliver a winning customer experience.
I started at Apple fresh out of college in 2002. Steve Jobs had cultivated a strong and pervasive culture among its 7,000 employees. Like any twentysomething in his first job, I was easily imprinted: Everything I learned at work was interpreted as the universal standard for the way things are done. With no basis for comparison, Apple quickly set my professional defaults for culture, work ethic and management. The journey toward authentic and effective leadership is a personal one.
A telltale sign of the risks involved in investing in the latest breed of initial coin offerings: The underlying currencies are so volatile that even the ventures creating the new batch of digital coins often sell as fast as they can. The values of Bitcoin and Ether, the digital currencies that investors use to buy into ICOs, have declined since the sales of the new tokens were held. The drop has weighed on the value of what the startups raised as a way to fund future products or services.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".