Google will start penalizing sites that use Accelerated Mobile Pages (AMP) as teaser pages starting February 1, 2018. A policy change will require that content on an accelerated mobile page be comparable to the original content on the canonical page. In the event that Google finds an AMP which doesn’t contain the same key content as the original page, Google will direct users to the original page instead of the AMP. Google emphasizes that this will not affect the organic search ranking of the AMP.
Continuing its effort to guide searchers toward credible content, Google has announced plans to introduce eight new trust indicators. Google’s first step toward labelling news stories was came last year when the Fact Check tag was introduced. Most recently, Google has added publisher Knowledge Panels to better educate searchers about the sources they’re getting news from. Google’s next step will be to introduce eight additional trust indicators with assistance from the Trust Project.
Google Maps will soon be rolling out an update that will improve location discovery in two distinct ways. Perhaps the most noticeable change will be color-coded points of interest. Specific categories of locations will now have their own color scheme, and new icons will be used to better identify the type of location. Locations such as cafes, churches, museums, and hospitals will have their own individual color and icon. Here are the categories of locations and corresponding color schemes.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".