Icing is just important as cake. Blame it on click-bait culture if you like, but things were this way long before the internet existed. We don’t have to look further than popular music history. An act’s look and name have often mattered as much – OK, almost as much – as their songs and sound. Do you think Nirvana would’ve blown up as big if Kurt Cobain looked like Buzz Osborne from The Melvins? Keep dreaming.
Don Ross now works on Huntsville's Redstone Arsenal doing IT security, but in 1978 he was living in Seattle and spent that summer sanding a guitar's curves until it looked "as pretty as a girl." This guitar would soon be played on arena stages across the U.S. in front of thousands and thousands of fans. It was a 1974 Fender Stratocaster, belonging to Roger Fisher, the handsome bearded guitarist for one of rock's hottest groups, Heart.
If you’re a nerd culture enthusiast, welcome to your motherland. Since 2010, Hamacon has grown in attendance from 300 or so at a Holiday Inn to an expected 4,000 this year inside the 68,000-sqaure foot Von Braun Center South Hall. There’s a cosplay contest on Saturday and attendees are encouraged to come to Hamacon all weekend long dress as their favorite characters from anime or elsewhere in pop culture. Expect to see lots of capes. Anime and gaming voice actors will be signing autographs.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".