Red Brick Road beat off competition from The Refinery, Krow, Brothers & Sisters and BJL to win the business. AAR acted as the intermediary and the incumbent was The Foundry. Hillarys has tasked Red Brick Road with creating a sharpened brand proposition and visual identity that can be delivered across television, print, VOD, digital and social platforms. Susan White, marketing director at Hillarys, said the retailer has hired Red Brick Road at an "important time in the brand’s life".
The "Global TV Deck" initiative features figures from 19 countries initially and is being released today to coincide with World Television Day. The UK partner in the initiative is Thinkbox, whose shareholders are Channel 4, ITV, Sky Media, Turner Media Innovations and UKTV. The stats are designed to prove the resilience and strength of TV advertising and position it as the most effective advertising medium at a time when it is battling hard for spend against digital advertising.
The new deal will run up to the 2023/24 season and will extend the overall sponsorship to a total of at least 11 years. Sky Bet has not disclosed the overall value of the deal, but has revealed the cost of the sponsorship will increase 20% year-on-year from the 2019/20 season. The sponsorship will include responsible gambling messages on every club shirt and the announcement of it coincides with Sky Bet unveiling a ‘responsible gambling’ ad campaign.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".