Larson always wanted a unicorn. It was her childhood wish, which helps to explain her attraction to this movie. She first auditioned for “Unicorn Store” five years ago, before “Short Term 12″ provided her breakout flash and long before “Room” made her an Oscar winner. Rebel Wilson got the role instead. But, in typical Hollywood fashion, the project fell apart ― until about two years ago, when producers approached Larson with an offer to direct it herself.
As quickly as the lights dim on one awards season, another begins. The Oscar race heats up around Labor Day, when press and industry folks descend upon the Venice, Telluride and Toronto film festivals. That holy trinity serves as the de facto springboard for the glitzy contest that will continue though the winter. Let the mania begin. I caught a load of contenders in Toronto last week. Some seem like surefire bets; others are likely to fizzle once the rest of the year’s movies screen.
Fewer and fewer movie releases feel like true phenomena these days ― a Marvel joint here or a “Star Wars” sequel there, with a name-brand killer clown tossed in to keep cash flowing as summer fades. Not even established franchise properties are guaranteed towering success, which leaves little room for original films to strike gold across the heartland, especially ones that aren’t animated or directed by Christopher Nolan.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".