In the Q3 2017 edition of Influence, the quarterly magazine of the Chartered Institute of Public Relations, we ran an interview with former chancellor George Osborne. It was the first serious one he’d given since he stepped down as an MP, and unsurprisingly it generated a lot of media interest, including on BBC Radio 4’s Today. This was no accidental PR win. The build-up had featured several months of planning, disappointment, scheming and persistence.
I’ve worked with hundreds of speakers at events. The comedian Griff Rhys-Jones once teased me mercilessly on stage when we jointly hosted the CBI’s Growing Business Awards. Several times I’ve had to do live interviews because the speaker didn’t want to do a keynote; the genius restaurateur Alan Yau always used to prefer this format. And on one occasion, as a compere, I sat helpless as Bend it like Beckham director Gurinder Chadha went massively over her ten-minute allotted time.
Let’s take the pro arguments first. The world still needs its professionals, even in a digital economy. Accountancy, medicine, management, anaesthesia, internal audit, mechanical engineering may all be experiencing profound change, but those bridges and submarines still need building, those patients treating, those accounts validating. In all of these areas, global demand for the professional skill itself is on the up.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".