In 2010, Dan McAdams wrote a biography about George W. Bush analyzing the former American president using the tools of personality psychology. It was, in his own words, a flop. “I probably had three readers,” McAdams laughs. But an editor from The Atlantic happened to read it, and last year asked McAdams to write a similar piece analyzing Donald Trump. It was a hit, attracting 3.5 million readers. “So something good came out of it,” McAdams tells me. He used the case in class.
Humans produce more than 300 million metric tons of plastic every year. Almost half of that winds up in landfills, and up to 12 million metric tons pollute the oceans. So far there is no sustainable way to get rid of it, but a new study suggests an answer may lie in the stomachs of some hungry worms. Researchers in Spain and England recently found that the larvae of the greater wax moth can efficiently degrade polyethylene, which accounts for 40 percent of plastics.
Since Grant Achatz and Nick Kokonas opened The Aviary in 2011, their science-and-tech-heavy methods have blurred the line between bar and lab. Under the direction of Achatz and beverage director Micah Melton, a New York City branch of The Aviary, along with its quasi-speakeasy counterpart, The Office, is scheduled to open at the Mandarin Oriental in the Time Warner Center this summer, overtaking both the historic 35th floor Lobby Cocktail Lounge and the hotel’s eponymous bar.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".