Putting together the Best of LA blowout got me thinking. This annual issue has been a ritual at the magazine for decades, and while it’s probably never been an easy gig to find and assess all the worthy candidates in a region this big and varied, I’d venture to say that the task is growing ever more challenging. The reason is simple: L.A.is changing. Fast. Not so long ago most parts of the country seemed to regard our city with a certain bemusement.
At 470 square miles, the City of Los Angeles is big enough to fit five Seattles within its borders. Tasked with helping to lend some shape and order to that vast tract of land as it grows ever more crowded is the planning department. Neighborhood density, transportation corridors, streetscapes, building height—it has a say in all of that, and at the top of its organizational tree is Vince Bertoni. A veteran of several planning departments in the region, Bertoni was appointed to the post last year.
The La Brea Tar Pits know no mercy. The world’s most productive urban paleontological dig, they’ve yielded a stockpile of fossils that spill over from the main galleries of the La Brea Tar Pits Museum and into the lab and the cabinets and lockers that line the hidden hallways. “They essentially go around the entire building,” says Emily Lindsey, assistant curator and excavation site director at the museum, nodding to the floor-to-ceiling specimen trays that telescope down a long corridor.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".