WPP's Y&R has won the 2020 Census account after a review, according to people familair with the matter. The U.S. Census Bureau in late January issued a final RFP, with a projected completion sometime in August. Representatives for the Census, according to people familiar with the process, reached out this morning to agencies involved to let them know that Y&R won.
Agency Will Help 'Revitalize' Beers AB InBev is adding another agency to its roster, this time enlisting Interpublic's Deutsch to handle creative for the Busch brands, including Busch and Busch Light. "Anheuser-Busch is the undisputed leader in the value beer segment, with Busch and Busch Light representing two of the Top 10 best-selling beers in the United States," said Chelsea Phillips, senior director, value brands, said in a statement.
Publicis Worldwide in New York Will Be Leading Creative Publicis Groupe has picked up much of the Hewlett Packard Enterprise's global business after a review. A spokeswoman for HPE confirmed the move. "HPE has made the decision to transition the marketing work currently being done by BBDO, Doremus, Rapp and OMG to Publicis," said the company in a statement.
Marketing Will Focus On Digital, Mobile and Be Less 'Broadcast-Centric' AT&T on Friday wrapped one of biggest industry reviews in some time. The review itself was by some standards relatively short, having started in June, taking about 60 days total.
AT&T has consolidated its creative, digital and media accounts with Omnicom after a relatively swift holding-company level review that began in June. Omnicom will be responsible for the vast majority of AT&T's creative, media, digital, data and analytics in the U.S., though a spokesman said the scope includes Mexico.
Small Agency Conference and Awards Zambezi has long been known for having a famous primary investor: Kobe Bryant. But last year the agency bought out Mr. Bryant's stake, starting a new chapter in its life. Zambezi also wanted to be seen as a shop that does more than sports and entertainment, so it restructured its leadership team to expand capabilities.
Small Agency Conference and Awards Much has been said about the state of agency-marketer relationships in the past couple of years, with large network agencies in particular bemoaning the decline of long-term retainer accounts. But small agency executives on Wednesday said they welcome the rise of project work.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. David Pogue)
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both politicians Barack Obama and Mitt Romney by
searching Obama AND Romney or Obama +Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.