Maureen Morrison on Muck Rack

Maureen Morrison

Verified
San Francisco, CA
Reporter — Advertising Age

writer, editor. former reporter @adage.

Y&R Wins 2020 Census Review

adage.com — WPP's Y&R has won the 2020 Census account after a review, according to people familair with the matter. The U.S. Census Bureau in late January issued a final RFP, with a projected completion sometime in August. Representatives for the Census, according to people familiar with the process, reached out this morning to agencies involved to let them know that Y&R won.

FCB Chicago Names Ogilvy's Liz Taylor CCO

Deutsch Added to AB InBev Roster

adage.com — Agency Will Help 'Revitalize' Beers AB InBev is adding another agency to its roster, this time enlisting Interpublic's Deutsch to handle creative for the Busch brands, including Busch and Busch Light. "Anheuser-Busch is the undisputed leader in the value beer segment, with Busch and Busch Light representing two of the Top 10 best-selling beers in the United States," said Chelsea Phillips, senior director, value brands, said in a statement.

Publicis Groupe Picks Up Hewlett Packard Enterprise

adage.com — Publicis Worldwide in New York Will Be Leading Creative Publicis Groupe has picked up much of the Hewlett Packard Enterprise's global business after a review. A spokeswoman for HPE confirmed the move. "HPE has made the decision to transition the marketing work currently being done by BBDO, Doremus, Rapp and OMG to Publicis," said the company in a statement.

Why AT&T Went With Omnicom And What's Next

adage.com — Marketing Will Focus On Digital, Mobile and Be Less 'Broadcast-Centric' AT&T on Friday wrapped one of biggest industry reviews in some time. The review itself was by some standards relatively short, having started in June, taking about 60 days total.

AT&T Consolidates U.S. Account

adage.com — AT&T has consolidated its creative, digital and media accounts with Omnicom after a relatively swift holding-company level review that began in June. Omnicom will be responsible for the vast majority of AT&T's creative, media, digital, data and analytics in the U.S., though a spokesman said the scope includes Mexico.

Small Agency of the Year, 11-75 Employees, Gold: Zambezi

adage.com — Small Agency Conference and Awards Zambezi has long been known for having a famous primary investor: Kobe Bryant. But last year the agency bought out Mr. Bryant's stake, starting a new chapter in its life. Zambezi also wanted to be seen as a shop that does more than sports and entertainment, so it restructured its leadership team to expand capabilities.

Small Agency of the Year, Northwest, Gold: Wexley School

Small Agency of the Year, Southeast, Gold: Breensmith

Project Work Might Not Be So Bad: Small Agency Conference

adage.com — Small Agency Conference and Awards Much has been said about the state of agency-marketer relationships in the past couple of years, with large network agencies in particular bemoaning the decline of long-term retainer accounts. But small agency executives on Wednesday said they welcome the rise of project work.
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Sep 27, 2016

RT @adage: Why @shellypalmer thinks Snapchat's Spectacles might succeed where Google Glass failed  http://bit.ly/2dz7SHT  https://t.co/Ua9HpTQREF

Sep 27, 2016

@MikeDuda oh yeah he was unhinged at best. But criticizing her for over-preparedness was a bit much

Sep 26, 2016

@MikeDuda God forbid she be well-rehearsed and not be ranting foaming at the mouth like someone else on stage

Sep 26, 2016

Someone please explain what being over-prepared for a debate means and why that is a bad thing  https://twitter.com/meetthepress/status/780598101937643520 

Sep 26, 2016

@alexbruell a bisquick promoted tweet about big syrup just showed up in my feed

Sep 26, 2016

RT @WIRED: Sorry, we can't shed any insight on what Trump means by "cyber" and "the cyber." And this is our beat.  http://bit.ly/2dnqwiL  #DebateNight


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