Maureen Morrison on Muck Rack

Maureen Morrison Verified

San Francisco, CA
Reporter — Advertising Age

Reporter @adage covering agencies and mobile. SF now, Chicago before

Project Work Might Not Be So Bad: Small Agency Conference

adage.com — Small Agency Conference and Awards Much has been said about the state of agency-marketer relationships in the past couple of years, with large network agencies in particular bemoaning the decline of long-term retainer accounts. But small agency executives on Wednesday said they welcome the rise of project work.

Facebook Adds More Refined Targeting for App Ads

McCann's Craft Absorbs Staples' In-House Production Shop

adage.com — Agency Will Now Take on 100 Staples Production Employees Some marketers have been staffing up their in-house production studios, but retailer Staples is doing something different. Staples is handing over the operations of its U.S. creative production services studio to McCann Worldgroup's Craft Worldwide, the network's production shop.

Pokémon Go's Ad Model Will Be On a Cost Per Visit Basis

adage.com — Retailers Will Have the Biggest Opportunity to Advertise Advertisers are almost certainly wondering what the opportunities are for advertising with Pokémon Go. The exact number of active users hasn't been officially released, but the game has in just a week become a cultural phenomenon, and that's when it's still only available in the U.S., Australia and New Zealand.

BitTorrent Launches News Network at Republican Convention

adage.com — Move Is Part of Larger Effort to Refocus Business on Becoming Video Content Company Last week, BitTorrent, the peer-to-peer file-sharing program announced it was hiring a news director, former CNN and Vice producer Harrison Bohrman, to lead the upcoming "live-streaming TV news network," confirming rumors that it was looking to build a team of journalists after it had posted job listings seeking them out.

Publicis Groupe Creates New Entity for Walmart

Doner Names Eric Weisberg Global CCO

adage.com — 15-Year JWT Exec Calls New Home 'Underestimated Giant' MDC Partners' Doner has named Eric Weisberg its global chief creative officer. Mr. Weisberg comes to Doner after 15 years at WPP's JWT in New York, where he was most recently global executive creative director, handling creative on brands like Johnson & Johnson, KPMG, Nestle, Northwell Health and Wild Turkey, among others.

Pokémon Go Goes Viral Despite Little Marketing

W&K Converts Website Into #BlackLivesMatter Message

creativity-online.com — If you haven't visited Wieden & Kennedy's website today, then you haven't seen the powerful message the agency posted in the aftermath of two African-American men shot by police this week. "Why your black co-worker seems especially bitter today ..." the post begins.

W&K Converts Website Into #BlackLivesMatter Message

adage.com — 'We Are Asking Ourselves What to Do,' Says Message Posted After Two Police Shootings If you haven't visited Wieden & Kennedy's website today, then you haven't seen the powerful message the agency posted in the aftermath of two African-American men shot by police this week. "Why your black co-worker seems especially bitter today ..."
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Jul 22, 2016

RT @adage: Clinton's silly TrumpYourself Facebook app has a serious data-collection purpose  http://bit.ly/29SkqEA  https://t.co/XMyOUPNU3r

Jul 20, 2016

RT @rupalparekh: "We are in the service business; perception is key" -- @adage Small Agency Conf. Strangely, so many shops live in a bubble + forget this!


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