Before that lucky day when I discovered Mark Twain, I held a dozen various and sundry jobs from lifeguarding at Lake Tahoe to broadcasting radio in the Hawaiian Islands. But, by far, the toughest job I ever had was teaching school in Hong Kong — seventh grade. This was an all-boys school, St. Joseph's College, and boys in middle school are merely hormones with feet. They do have brains, but their brains are awash in testosterone, sloshing around like so much buttermilk in a jug.
Kwang-Sun (wide goodness) is the fastest runner in North Korea, clocked at 20 mph while chasing a Peking Duck, so of course he was tapped by Kim Jong-un to compete in next month's South Korean Winter Olympics. The only question Kwang-Sun had was, "Ahh, what sport?" Kim Jong-un scratched his head, smiled and said, "Ninety Meter Ski Jump!" "Ahh, what is that, exactly?" "You wax ski really good, close eye really tight, and shove-off."
Much better minds than mine have examined this issue, yet sometimes it proves helpful for a regular Mae, or in this case a regular Mac, to look with fresh eyes at a thorny issue and report her or his findings. So let's take a look at the Second Amendment: "A well regulated Militia, being necessary to the security of a free State, the right of the people to keep and bear Arms, shall not be infringed."
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".