George A. Romero, the artist who did more than anyone to enrich our nightmares over the past half century, died last week at the age of 77. Working outside Pittsburgh with local talent and a small budget, Romero directed Night of the Living Dead (1968), the horror film that introduced a new element into the genre’s visual and narrative vocabulary: the cannibalistic zombie horde. The notion of reanimated corpses driven by insatiable hunger clearly owed something to earlier screen terrors.
Among the less dismal items to appear in my news feed in recent days have been a couple of articles from the International Business Times -- distinguished, in each case, by a combination of words I’d not seen in a headline before. In one, it was “sex robots,” in the other, “snortable chocolate.” After months of “fake news” and “presidential tweets,” a departure from the norm is welcome. O brave new world, that has such commodities in it!
Of the available modes of procrastination on a piece of writing, I’ve found the easiest to indulge with a good conscience is the type called pencil sharpening. This figure of speech (actual pencils need not be involved) subsumes all the concrete preparations needed to have the right tools at hand and fit to the task. Whereupon inspiration, or at least concentration, will flow.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".