() Specs Who CEO, co-founder Ben Kartzman (l.); chief product officer, co-founder Anthony Yam What Programmatic creative specialist Where New York, San Francisco, Los Angeles, Chicago, London Speed is king at Spongecell, which takes the creative assets that agencies produce for marketers and turns them into online ads of different shapes and sizes
As major marketers like Microsoft and Kraft have moved toward consolidating their advertising business at fewer agencies, others have gone in the opposite direction, expanding their rosters and redistributing assignments among more shops. Samsung is a classic example.
It turns out Subway has been quietly talking to agencies for a while now, and the chain already has four finalists for its creative account.Longtime incumbent MMB is defending against three other shops, which sources identified as BBDO, The Martin Agency and McCann Erickson.
Seth Solomons, a top executive at digital shop R/GA, has left the agency after 20 months. Solomons joined R/GA in November 2013, as a managing director in New York and global chief client services officer, and became U.S. president just last month, according to his LinkedIn profile.
Chick-fil-A has long savored its reputation for delicious chicken sandwiches and strongly held traditional values. But as the successful and growing fast-food chain's ambitions extend behind its Southern base, and as Americans, especially younger ones, grow increasingly liberal on social issues like same-sex marriage, Chick-fil-A executiv
Net income at Interpublic Group grew significantly in both the second quarter and first half of the year, amid modest revenue growth. Revenue rose 1 percent in the quarter and about 2 percent in the first half, to $1.87 billion and $3.55 billion, respectively, according to Interpublic.
Decades after the Mad Men era, men still largely run ad agencies. But even if agencies can still feel like boys' clubs, recently women have been gaining a number of top jobs. Between October 2014 and April 2015, six agencies placed women in the role of creative chief.
A funny thing happened in June when Big Spaceship CEO Michael Lebowitz was picking the brains of R/GA veteran and planning chief Andrea Ring about potential candidates to fill his top strategy role: Ring became a candidate herself. It didn't happen immediately.
So why is JWT's Bob Jeffrey calling Adweek about Rhode Island's tourism review? The account is a small one by big agency standards-an annual budget of $5 million-and surely there are sexier tourism opportunities out there, in warmer climates. But Jeffrey is a native son who helped get new Gov.
GlaxoSmithKline is conducting a global review of media planning and buying for its consumer healthcare brands, and it comes as no surprise, given the company's recent asset swap with Norvartis.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. David Pogue)
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both politicians Barack Obama and Mitt Romney by
searching Obama AND Romney or Obama +Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.