When Facebook launched in early 2004, I wasn't one of its earliest adopters. (I'm simply not that trendy-just ask my family.) But as it gained traction, I joined and Airport Improvement did, too. Fortunately, one of our writers was an enthusiastic participant in the new arena. Kristin Vanderhey Shaw, now our social media director, convinced me that a stronger online presence could improve our communication with subscribers and the industry.