From Day One, the real essence of Autoextremist.com was the fact that I said what others were merely thinking, or would only discuss in 'deep background' and in 'off-the-record' conversations. It was never a 'touchy-feely' publication that coddled its readers and genuflected at the feet of the car companies. There's plenty of pabulum in this world. And if becoming a lifetime member of the 'Milquetoast & Crumpets Afternoon Tea & Automobile Society,' while sitting around the fire chatting about Renault Dauphines floats your boat, there are plenty of other automobile publications out there to satisfy your primordial need for blandness. But that's not Autoextremist.
Born out of a defiance and frustration with the status quo that I believed was stifling creativity and squeezing the very life out of the automobile business - particularly as practiced here in the Motor City - and then fueled by my passion and vision for how great the business could become again and what was necessary in order for it to get there, Autoextremist.com was not only a labor of love for me personally - it became an influential force to be reckoned with in this industry with an impact far beyond my most vivid imagination." - From the introduction to The United States of Toyota. Source