Today there might not be a bigger brand in movies than Marvel . 20 years ago, there may not have been a brand that meant less to movie studios. For you young’uns reading this, it’s probably hard to believe that in the ’90s, Marvel was not only a tiny, miniscule fraction of what is now, the company nearly went out of business. In 1996, Marvel was forced to declare bankruptcy; it was later bought by an action figure company called Toy Biz. Slowly but surely, Marvel fought its way back from the brink.