Wednesday, November 15. 2017 Braselton plans its annual holiday festival this weekend. The town will host a parade, holiday market, music and the lighting of the tree ceremony in downtown Braselton on Saturday, Nov. 18, from 10 a.m. to 7 p.m. The annual event kicks off with a parade through downtown. Braselton’s Martha Martin will be the grand marshal. “Martha Martin is a perfect choice for our parade,” said mayor Bill Orr.