So, why is it so hard to give up something up, even if it’s only temporary? Why can’t we just put off that cigarette or piece of cake… at least until a bit later? As it’s Lent, you may well be considering giving something up, be it an unhealthy habit such as smoking or perhaps just cutting out sugary foods. But despite starting out with the very best intentions, the reality is it’s so easy to fall off the wagon. What we really need to draw upon is something called delayed gratification.