Personal branding isn't easy, but it's also everything. In fact, it can make or break an opportunity whether that's landing a job interview or new client. One of the most common questions we get at Career Contessa is: how do I brand myself the right way, so I can do the work that I want to do? That's why we decided to finally sit down and write an all-inclusive guide that will rid you of all the head-scratching, "Where do I start? " anxiety and put you straight into "Yeah, I've got this" beast mode.